Online copywriting isn’t just for webpages and content marketing. Email marketing and newsletter marketing are important media for attracting and nurturing customers for your company. If done right.
Any company not using emails and newsletters are leaving money on the table.
And the approach and skills required are similar. But, the purpose of each can be very different.
I can help improve your open rates and conversions by writing great content for your emails and newsletters.
Email Marketing written with a personal touch
Most companies don’t understand that emails are personal so they charge right in like a grizzly that just found a full cooler.
Websites are your space, emails are the personal and private space of your customers. And they want to be treated as such. Too many promotional ‘flyers” and you will be deleted in the blink of an eye.
I can help you gently walk into your customer’s inbox and build your reputation as a friend. Someone your customers look forward to hearing from.
Four reasons and types of emails:
- Customer Service
- Acknowledgment and follow-up
I am a trained professional online copywriter that can help you with your next email marketing campaign.
The extraordinary power newsletter marketing
Newsletters have been around since the beginning of commercial internet. And for good reason. It is an opportunity to place your company in the personal space of your customer.
A consistent newsletter structure and great content can hold your reader’s attention for many years.
By maximizing valuable information and minimizing promotion, your customers will trust your company as a friend and share that trust with their friends.
That my friend is the extraordinary power of newsletter marketing.
Your newsletter will have three or four of the following elements:
- Product/Service reviews
- Interviews with industry experts
- Industry or company announcements
- A list of related news links with thumbnail descriptions
- Tips and tricks
- Q & A
- Reader feedback
If you need help with your next email campaign or newsletter, contact me today.
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