Why Direct Response Copywriting Based On Principles Is A Powerful Sales Generator
You know that life and business based on principles are more fulfilling and sustainable. So it is for direct-response copywriting.
According to the online dictionary, ‘principle’ is a fundamental truth that serves as the foundation for a system of behavior. And direct-response copy is certainly more effective when based on principles.
If your company is falling behind the competition because of slow sales, maybe it’s time to get back to principles.
The Fundamental truth about direct-response copywriting
Since the early 1900’s, direct-response copy has maintained the same basic principles. Without these principles, any marketing piece you create will be less effective. Causing you to lose sales.
The eight basic principles are:
- Gain Attention
- Focus on the Customer
- Stress Benefits
- Differentiate from the Competition
- Prove Your Claims
- Establish Credibility
- Offer Something of Value
- Close with a Call To Action
Even today, these same principles work both offline and online. Any marketing piece you create is more effective when using direct response principles. It’s been proven time and again over the years.
Just one example is L.L.Bean. They have used direct-response copy for years to become a huge success.
So, if you need a copywriter that uses direct-response principles, look no more.
A Solid Foundation For Increasing Sales
You need a copywriter with the foundation and skills to write the most effective marketing pieces to bring in more customers. This foundation is what I have established through a company called AWAI. The premier company for training copywriters in the principles of direct response.
I have learned from the most successful copywriters in the business today. And my skills have been tested so I can write the most effective copy for you.
Here is a comment from one of my toughest reviewers:
“Your new headline works well. Big improvement with this added specific detail. And you have a strong Promise here too that grabs attention. Good!”
Systems At Work For A Smooth Transaction
You have systems in place to make your life go a little easier. Without systems, our lives would be one chaotic motion. Heads will spin.
That’s why I have created systems that will make this process a lot easier for both of us. You will know what to expect from me and what I will need from you to create the best possible copy.
I’m an easy going guy and I like to have a step by step system for taking on your project. This saves you time and less stress.
I mean who needs unnecessary problems.
And all of your concerns and questions will be taken care of.
The Behavior of Potential Customers
You have no doubt heard of a sales funnel, right?
Each marketing piece is designed to move a potential customer to the next phase. You see, the magic is in the call to action.
The whole idea here is to create more leads and sales for your business. Without sales a business is dead in the water, right?
So in order for us to cause a potential customer to do business with you, we will connect with them on an emotional level.
You certainly know your customers better than anyone. And we will use your knowledge to move potential customers through the funnel.
Can We Get It Started?
All you need to do to get started is contact me. But, before you do, I want to give you an opportunity I won’t be offering for very long. In fact, once I have a full schedule, this offer will go away.
Just about every copywriter I know expects half their fee before starting a project. I am going to waive that deposit for you.
And I will go even one better. I will work on your first project and you don’t have to pay my fee unless the goals of the project are met.
I am taking all the risk here. And you stand to gain more leads and sales.
So, to take me up on my very special offer, all you need to do is request my information kit.
This kit contains more about me and my services. Answers a few questions you may have. And it has a couple of forms for you to get some vital information together so we can work on your project.
I will follow up with you in a couple of days and we will be on our way. It’s all nice and easy.
To get my information kit and take advantage of my special offer, just click here. Remember, once my schedule fills up, this offer will be taken down. So, don’t delay.