Give Your Time Back To Your Customers
Is Your Content Marketing A Big Time Suck?
Let’s face it, using content marketing to create sales can suck up a ton of time. Strategy, writing, delivery, measuring is all more than one person can handle.
Thankfully, delivery and measuring can be mostly automated. But, strategy and writing are labor intensive. And on top of that, you have other responsibilities that require your time.
What if there was a way for you to focus on content marketing periodically? Checking progress and adjusting to your customer’s needs.
What would it mean for you if the writing and delivery of content were taken care of for you? Couldn’t you think of a hundred other tasks to complete?
Maybe even just get out of the office and enjoy being outside. Spending more time with your customers.
Content Marketing Big 3 And Why You Need Them
Content marketing is a simple concept. Not easy, but simple. Delivering relevant content on a consistent basis takes a lot of work and time.
And to be effective, your content must deliver customers. Or why else waste your time?
In AWAI’s State Of The Industry Report for 2016, it was found that the top 3 channels for content marketing are:
There are a ton of other channels, but for B2B and B2C companies, these are the top 3 for generating sales. Are you using these channels effectively?
Chance are, probably not.
So, here are a few suggestions for your content marketing channels.
Email Is Still The King
As much as people whine and complain about the problems of email, it is still the best way to deliver content and generate sales.
In a recent survey published by AWAI, respondents reported that email is the most effective in generating sales leads and sales. To the tune of:
93% of B2B companies
80% of B2C companies
And iContact says that for every dollar spent on email marketing, the average ROI is $44.25. Wouldn’t you agree that’s a big number?
If you’re not using email marketing, then you are leaving customers in the dark. If your customers aren’t hearing from you, they will forget you exist and move over to your competitors. Probably forever.
Keep your customers coming to you for relevant information and entertainment. Inform them of what’s happening. Entertain them with stories. And at the same time remind them why they need to buy your products or services.
To send emails that your customers will look forward to reading and share with their friends, will take time and effort. But you don’t have to do it yourself.
Be Informative And Engaging Socially
Being social gives you the opportunity to hear what your customers want and need. What their pain points are. And gives you the channel to respond.
Social Media Marketing is more than posting promotions. In fact, promotions should only be posted at a rate of 1 in 10 posts. Social is all about informing and engaging.
Customers will respond better to stories and how your company is being socially responsible. Share events coming up.
Answer questions your customers may have or share a customer story about doing business with you.
You need to be using social media marketing because this channel can produce fans and sales for your company. But you don’t have to do it yourself.
SEO Ain’t What It Used To Be
But it’s still important to be found online. Keywords are no longer the focus it once was a few short years ago.
Sure, you need keywords, but Google is looking for content. Relevant content that can be delivered to the consumer. One effective strategy is posting articles on a blog.
Articles related to what your customers are interested in reading. Consistent, relevant articles will increase your rankings with the search engines.
Articles can also be repurposed for social media marketing, case studies, and whitepapers. It all works together to get customers to know, like and trust you.
Of course, it takes a ton of time to create articles for your blog. Time you may not have available. So why not get help?
Content Creation Done For You
You don’t have to create content for your marketing efforts. I can help.
All you need to do is contact me. We will work together and figure out the best content you need for your customers.
I can create content for you and deliver it to each channel if that is what you would like to have done for you.
All at a competitive fee.